The Power of Storytelling in Sales

Thursday, September 13, 2018, 8:00 AM

In this highly interactive workshop, Adrian takes participants through an experiential journey that enables them to discover, firsthand, the persuasive power of storytelling in sales. In today’s highly connected world, most buyers have completed 60% of the buying decision before contacting a sales professional. This means that most sales people serve as nothing more than a fulfillment department. Chief executives need to understand how to get their sales people to challenge buyers to rethink their perceptions and assumptions without challenging buyer egos.

This is particularly relevant given the multi-generational workforce that most sales people operate in. The ability to craft and tell engaging stories captures attention, eliminates resistance and crystallizes your value proposition.

As a result of attending this workshop, participants will have a very clear and practical method to demonstrate their value to prospects in a compelling, convincing and memorial way.